The difference in women's football

Van de Sanden on billboards and abri’s in the Netherlands


Since this week Shanice van de Sanden has been decorating numerous abri’s and billboards throughout the Netherlands. The campaign is part of the cooperation Van de Sanden has with the ‘Jeugdfonds Sport & Cultuur’. Since 2018, the OrangeLioness and player of Olympique Lyon has been ambassador of the fund, which works for children in poverty.

Through the campaign on the billboards and shelters, the Youth Fund Sport & Culture hopes to reach more parents and children, but also individuals and companies that can take action for the fund.

Van de Sanden: “The collaboration with the ”Jeugdfonds Sport & Cultuur” is very valuable to me. I am intrinsically motivated to support this goal as much as possible and feel the appreciation from the fund for this.”

Eefje Janus, Commercial & Marketing Executive FlowSports: “In a short period of time we were able to set up this national campaign together with the Youth Fund Sport & Culture. The fact that we were able to realise this together at a high pace underlines the active attitude of both the ‘Jeugdfonds Sport & Cultuur’ and Shanice in order to be meaningful to all those children as much as possible.”

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